Upon graduation, you are hired by Pullman Corporation, a manufacturer of accessories for luxury cars. Management wants you to conduct research to locate foreign markets with the best sales potential. You discover that markets are fairly saturated in advanced economies, but you are aware of numerous emerging markets that the industry has overlooked. Using your knowledge of Exhibit 12.3, Market Potential Index, develop a list of the top five emerging markets that Pullman should target. Be sure to justify your choice, based on indicators from this chapter such as market size, market growth rate, market intensity, and market consumption capacity.

 LO.1