What are the advantages and disadvantages of franchising in China? What can Subway do to overcome the

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What are the advantages and disadvantages of franchising in China? What can Subway do to overcome the disadvantages? From Subway’s perspective, is franchising the best entry strategy for China? L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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