What are the specific factors that enable Lush to use the approach described and simultaneously make it
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What are the specific factors that enable Lush to use the approach described and simultaneously make it difficult for some other firms to copy it? What types of firms are most and least likely to be able to use this approach?
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Related Book For 
International Business A Managerial Perspective Global Edition
ISBN: 978-1292313733
9th Edition
Authors: Ricky Griffin ,Mike Pustay ,Michael Pustay
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