What is the nature of Lenovos international strategy? Is the firms strategy primarily multidomestic or global? Justify

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What is the nature of Lenovo’s international strategy? Is the firm’s strategy primarily multidomestic or global? Justify your answer. What advantages does Lenovo derive from the particular international strategy(s) that it pursues? lo1

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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