Why are brand names an important marketing tool for international business?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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Why are brand names an important marketing tool for international business?

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Brand names play a crucial role in international business for several reasons Recognition and Differentiation A strong brand name helps a company stan...View the full answer

International Business

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