Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment

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Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment or licensing?

What advantages does exporting provide to Barrett? What are the potential drawbacks of exporting for Barrett?

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

ISBN: 978-1292152943

4th Edition

Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger

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Question Posted: Jul 22, 2024 08:00 AM

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Why did Barrett choose exporting as its entry strategy for Europe, as opposed to foreign direct investment

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International Business The New Realities Plus Mymanagementlab With Pearson Etext

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