Why might an organization enter into a know-how agreement rather than another form of entry strategy? LO.1
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Why might an organization enter into a know-how agreement rather than another form of entry strategy?
LO.1
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International Business The New Realities Plus Mymanagementlab With Pearson Etext
ISBN: 978-1292152943
4th Edition
Authors: S Tamer Cavusgil ,Gary Knight ,John Riesenberger
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