You work for an MNE that makes and markets smartphones. Senior managers want to begin selling the phones in Latin America. To pursue a transnational strategy, they want to minimize adaptation of the phones.

They have asked you for a briefing. Focusing on three Latin American countries, prepare a brief report that identifies the common features of Latin American markets that management should consider when developing the smartphones the firm will sell there. For example, what language should be used in the phones? What pricing should management use? You may wish to consult the country commercial guides, Country Insights, and market research reports available through globalEDGE™.

In addition, the U.S. Department of Commerce (www.

export.gov) is a useful resource. lo1