9 Sensitivity Analysis. Scenic Systems designs and manufactures specialist bathroom fittings. The companys management is considering a
Question:
9 Sensitivity Analysis. Scenic Systems designs and manufactures specialist bathroom fittings. The company’s management is considering a proposal to manufacture and market a new shower systems product. The project would require an investment in premises, plant and equipment of £1.5 million.
The marketing manager estimates sales of the new unit at 70,000 per year at a selling price of £26.00 per unit. Relevant cash operating costs are estimated at 75 per cent of sales value. Assuming a cost of capital of 14 per cent and an economic project life of 8 years, you are required to:
(a) Calculate the project’s NPV.
(b) Test the sensitivity of the project’s NPV to changes in:
(i) selling price;
(ii) cost of capital;
(iii) initial investment;
(iv) project life.
(c) Summarise and comment on your findings.
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