Impact of Eastern European growth. The managers of VGood Corp. (a US fictitious company) recently had a meeting to discuss new opportunities in Europe as a result of the recent integration among Eastern European countries. They decided not to penetrate new markets because of their present focus on expanding market share in the US. VGood’s financial managers have developed forecasts for earnings based on the 12 per cent market share (defined here as its percentage of total European sales) that VGood currently has in Eastern Europe. Is 12 per cent an appropriate estimate for next year’s Eastern European market share? If not, is it likely to overestimate or underestimate the actual Eastern European market share next year?