The award-winning Kamilaroi restaurant delivers a premium dining experience using Indigenous produce, and is now planning to open a chain of Indigenous-food-based casual dining restaurants across the state under the name Thawuma-li. It would like to develop a strategy map to manage the performance of Thawuma-li moving forward.

Thawuma-li aims to develop and grow its customer base by recruiting an experienced marketing team to develop an innovative advertising campaign that focuses on the Indigenous-food-based casual dining experience on offer. At the same time, they plan to provide training to all waitstaff to equip them to serve customers efficiently and expertly in the new casual dining restaurants.

Identify two strategic themes reflected in the strategy of Thawuma-li and use these to prepare a simple strategy map. Be sure to include causal linkages between the strategic objectives presented in the strategy map.