You learn that if the euro increases in value by 5 per cent your sales will fall
Question:
You learn that if the euro increases in value by 5 per cent your sales will fall due to European competitors in the EU buying cheap imports. Using the Excel model:
a Calculate the effect on profits of differing percentage declines in sales quantities in the event of a 5 per cent increase in the value of the euro.
b Comment on your findings.
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