1 What are some of the strengths and weaknesses of DRB’s mode of operation? Douglas, Rosewater & Brown (DRB) is a ‘virtual’ advertising and public relations agency in California’s Silicon Valley, USA. DRB is operated by a network of independent specialists linked by telecommunications technology. The network includes a range of professionals who are skilled in specific tasks. DRB forms agency teams on an ‘as needed’ basis that interact with clients virtually. Clients are billed through DRB’s online billing software. In this way DRB is designed as a boundaryless and virtual organization, as defined by Anand and Daft (2007).