2. Starting with Michael’s advice in this feature, create a “top ten” list of rules and tips for writing on the Web. Michael Luongo is an experienced and prolific freelance travel writer based in New York City. For ten years, he has been publishing his work in magazines, in newspapers, in books, and on the Web. He works with all kinds of publishers, from prestigious ones such as The New York Times to specialized and small ethnic publishers.

A versatile writer like Michael knows how important it is to adjust one’s writing style and format for publication on the Web. His rule of thumb is that if you have to print something out to read it, it’s too long to be readable on a screen. In addition, paragraphs in web articles must be shorter than they usually are in print.