1. Walmart internationalised very quickly over the last two decades. Considering the so-called psychic distance chain of...
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1. Walmart internationalised very quickly over the last two decades. Considering the so-called “psychic distance chain” of the internationalisation process model, would you argue that Walmart follows this pattern, or is the company a counter-example? Analyse each internationalisation step.
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Strategic International Management Text And Cases
ISBN: 9783658078836,9783658078843
3rd Edition
Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes
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