2. Goodyear is headquartered in the USA with Europe as its second largest regional market. How does...
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2. Goodyear is headquartered in the USA with Europe as its second largest regional market. How does the understanding of CSR differ between North America and Europe? What impact can these different perceptions of the concept have on Goodyear's corporate responsibility activities?
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Related Book For 
Strategic International Management Text And Cases
ISBN: 9783834925350
2nd Edition
Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
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