3. A major pillar of a luxury goods manufacturer is the distribution of its produets. Study Montblanc's

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3. A major pillar of a luxury goods manufacturer is the distribution of its produets. Study Montblanc's strategy and discuss benefits and eaveats.

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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