3. Define different types of market barriers and show their effect on the market entry mode. Explain

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3. Define different types of market barriers and show their effect on the market entry mode. Explain different strategies a company can use to deal with entry barriers in the context of the internationalisation of its business. Give some examples.

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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