3. Define different types of market barriers and show their effect on the market entry mode. Explain
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3. Define different types of market barriers and show their effect on the market entry mode. Explain different strategies a company can use to deal with entry barriers in the context of the internationalisation of its business. Give some examples.
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Related Book For
Strategic International Management Text And Cases
ISBN: 9783658078836,9783658078843
3rd Edition
Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes
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