3. Goodyear is operating in a large number of countries all over the globe. What particular chaIlenges

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3. Goodyear is operating in a large number of countries all over the globe. What particular chaIlenges do MNCs face concerning their CSR activities? How does Goodyear accommodate the different stakeholders whom MNCs have to take into account? Consider the fact that Goodyear is operating in industrialised as weIl as in transition and developing countries.

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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