3. The driving force behind the corporate culture of the Wrth Group has always been Reinhold Wrth....

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3. The driving force behind the corporate culture of the Würth Group has always been Reinhold Würth. Würth left his operative function in the company in 1994. Discuss critically how the corporate culture can be maintained if the focal person is less visible for the employees .

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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