3. This case study highlights the usage of economic value added (EVA) as a measure in value-based...

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3. This case study highlights the usage of economic value added (EVA) as a measure in value-based management. Explain why traditional account ing measures like earnings or earnings growth are inappropriate valuebased management measures.

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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