Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages

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Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages of adopting the wholly-owned subsidiary route in entering the market?

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International Management Managing Across Borders And Cultures Text And Cases

ISBN: 9781292153537

9th Global Edition

Authors: Helen Deresky

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Question Posted: Jul 01, 2024 11:12 AM

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Discuss the market entry strategy of IKEA for the Indian market. What are the advantages and disadvantages

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International Management Managing Across Borders And Cultures Text And Cases

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