Form small groups of three to four students, preferably with different cultural backgrounds. Show them the product
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Form small groups of three to four students, preferably with different cultural backgrounds. Show them the product catalogs or promotion material of four different brands of automobiles from four different countries – America, Japan, Germany and India. Let them write down their perception and ask them to present their ideas. Discuss whether students have stereotyped perception of these automobiles.
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Related Book For
International Management Managing Across Borders And Cultures Text And Cases
ISBN: 9781292153537
9th Global Edition
Authors: Helen Deresky
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