1. What are the ways that Inditex ensures that fast fashion is truly fast? 2. What are...
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1. What are the ways that Inditex ensures that “fast fashion” is truly fast?
2. What are the important attributes of a “fast fashion” retailer to customers? To store managers?
3. Why would a retailer introduce their online store country-by-country? Why was Inditex slow to embrace online sales when they are so tech-savvy in other ways?
4. Briefly describe five opportunities for continued growth during the next five years for Zara’s parent, Inditex, SA.
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Related Book For
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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