A key element of communications for a global company of your choice is maintaining relationships with all
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A key element of communications for a global company of your choice is maintaining relationships with all its international stakeholders.
Identify the various stakeholders and prepare an outline international communications plan to promote the company’s values, its reputation and increase its profile.
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Related Book For 
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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