Although you have not yet selected foreign markets, are there initial indica- tions that higher-risk countries may

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Although you have not yet selected foreign markets, are there initial indica- tions that higher-risk countries may be important markets for your client? If so, are there some initial thoughts about how those risks might be miti- gated?

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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