As the leader of a rock group you have had moderate success in your home country but
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As the leader of a rock group you have had moderate success in your home country but have noticed that you seem to be gaining fans in different countries. As you have not been signed up by a recognized music company, how might you exploit your popularity internationally?
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Related Book For
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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