Be able to explain the use of the elements of an international communications strategy, including corporate identity,
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Be able to explain the use of the elements of an international communications strategy, including corporate identity, products and services promotion, and the development of relationships with customers
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Related Book For 
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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