Consider the examples described in the section The Global Marketplace. Compare and contrast the international marketing actions

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Consider the examples described in the section “The Global Marketplace.”

Compare and contrast the international marketing actions of the firms discussed.

Focus on their choices in the areas of products, market segments, the sequential choice of countries to sell to, pricing, the growth of and response to competition, and the use of licensing and joint ventures. Discuss your findings.

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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