Define globally integrated marketing communications.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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Question Posted: Jan 13, 2024 07:00 AM

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Define globally integrated marketing communications.

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Globally Integrated Marketing Communications also known as IMC is a strategic marketing approach which creates a unified and seamless brand message by ...View the full answer

International Marketing

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