Define the following terms and show their significance to international marketing: Diffusion Innovation Product Component Model Green

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Define the following terms and show their significance to international marketing:

Diffusion	Innovation
Product Component Model	Green marketing
Quality	Product Homologation
Global brand

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Feb 19, 2020 12:17 PM

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Define the following terms and show their significance to international marketing: Diffusion Innovation Product Component Model Green

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1 Diffusion and Innovation As the term speaks for itself diffusion is Spread Any new product or service in the market has to spread to reach the customers We cannot reach every person on Earth in a si...View the full answer

International Marketing

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