Define: Advertising Public relations Sales promotion Integrated marketing communications Noise

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Feb 19, 2020 12:33 PM

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Define: Advertising Public relations Sales promotion Integrated marketing communications Noise

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Advertising It is a means of communication with the users of a product or service Advertising is classified as ATL above the line marketing where a la...View the full answer

International Marketing

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