Define: Marketing research Multicultural research International marketing research Back translation Research process Analogy Secondary data Parallel translation

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Define:
Marketing research	Multicultural research
International marketing research	Back translation
Research process	Analogy
Secondary data	Parallel translation
Primary data Expert opinion	Decentering Triangulation

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Feb 19, 2020 12:33 PM

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Define: Marketing research Multicultural research International marketing research Back translation Research process Analogy Secondary data Parallel translation

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Marketing research The process where the feasibility of a new service or product is evaluated via research carried out directly with probable customer...View the full answer

International Marketing

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