Define: Marketing research Multicultural research International marketing research Back translation Research process Analogy Secondary data Parallel translation

Question:

Define:


Marketing research

Multicultural research

International marketing research

Back translation

Research process

Analogy

Secondary data

Parallel translation

Primary data

Expert opinion

Decentering

Triangulation



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Related Book For  book-img-for-question

International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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