Describe how firms use social media in international marketing communications.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:24 PM

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Describe how firms use social media in international marketing communications.

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Firms use social media as a tool in their international marketing communications in several ways This practice has become increasingly important as th...View the full answer

International Marketing

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