Detailed reports on your selected countries, including the following for each country:

e Strengths of the country e Weaknesses/threats of the country e Potential size of the market for your client (as best as can be estimated—

perhaps in terms of total number of consumers or dollar value of the market)

e Proposed entry mode (Chapter 8)

e Any potential foreign partners (Chapter 8)

e Product adaptation or standardization policy* (Chapter 9)

e Branding and promotion strategies* (Chapter 10)

e Supply chain issues* (Chapter 11)

e Discussion of pricing and trade finance* (Chapter 12)

e Possible timetable for international expansion into the markets*

e Final recommendations, concerns, future issues, and so on that may apply to your client including overall strategy (Chapter 14)

and planning, organizational, and control issues (Chapter 15).

 LO.1