Discuss the issues IKEA faced when expanding into the United States. How did it address these challenges?

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Discuss the issues IKEA faced when expanding into the United States. How did it address these challenges? What evidence is there today that it continues to incorporate these issues into its U.S. strategy? LO.1

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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