Foreign market selection matrix. This would include a copy of the spreadsheet developed from Chapter 7 including

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Foreign market selection matrix. This would include a copy of the spreadsheet developed from Chapter 7 including a list of the initial data, sources, justifications for weights, and a related discussion on issues associated with creating the matrix.

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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