How can firms such as Tata, Nokia and GE manage their portfolio to include frugal engineering but
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How can firms such as Tata, Nokia and GE manage their portfolio to include ‘frugal engineering’ but also include top-of-the-range models for more demanding customers?
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Related Book For
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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