How might a small firm with few resources use online communications to build its international business? Using
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How might a small firm with few resources use online communications to build its international business? Using examples, show how this might be done (1) in the business-to-consumer market and (2) in the business-to-business market.
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Related Book For
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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