Identify the major macro-environmental trends in world trade. Using examples from one product and one service sector,
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Identify the major macro-environmental trends in world trade. Using examples from one product and one service sector, explain how these trends have affected product and service portfolio management across international markets.
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Related Book For 
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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