Identify the possible modes of entry (exporting, joint ventures, licensing, foreign direct investment) that Jabwood should consider

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Identify the possible modes of entry (exporting, joint ventures, licensing, foreign direct investment) that Jabwood should consider when expanding internationally.

Out of the possible entry modes, which one is the most suitable? Why? LO.1

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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