IKEA expanded into China in the late 1990s. Research IKEAs efforts in China. How has the companys

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IKEA expanded into China in the late 1990s. Research IKEA’s efforts in China.

How has the company’s strategy been different from that in other countries?

What have been its challenges in China?

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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