Income is one of the most important factors a firm uses in selecting foreign markets. Discuss how

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Income is one of the most important factors a firm uses in selecting foreign markets. Discuss how income indicators would be important for a company that sells expensive clothing. How would these income indicators be different for a company that sells air conditioners? LO.1

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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