Increasingly, competing on global markets requires substantial investment, often undertaken by two or more firms in a
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Increasingly, competing on global markets requires substantial investment, often undertaken by two or more firms in a joint venture or strategic alliance.
Consider the implications of such ventures in developing a strategic approach to coordinating pricing strategies across international markets.
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Related Book For
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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