It is stated that members of a society borrow from other cultures to solve problems that they

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It is stated that members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?

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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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Question Posted: Dec 10, 2018 06:22 AM

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Members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
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It is stated that members of a society borrow from other cultures to solve problems that they

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Cultural borrowing entails using the best solutions t...View the full answer

International Marketing

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