It is stated that members of a society borrow from other cultures to solve problems that they
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It is stated that members of a society borrow from other cultures to solve problems that they face in common. What does this mean? What is the significance to marketing?
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Cultural borrowing entails using the best solutions t...View the full answer
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Related Book For
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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