One product that has enjoyed international success is Turkish Delight candy. Many companies, including Nestl, produce versions

One product that has enjoyed international success is Turkish Delight candy. Many companies, including Nestlé, produce versions of the product. In Turkey, firms such as Tatlisumak and Pinar Kuruyemis produce and sell the delicacy both domestically and in other countries.

Most Turkish citizens are proud of their local culture and products.

Construct individual maps exhibiting share of mind and share of heart for Nestlé, Tatlisumak, Pinar Kuruyemis, a British confectioner that produces “lumps of delight” for Turkey, Great Britain, and Mexico.

Explain how differences in status in these countries would affect positioning or the product as well as other international marketing programs for them.