Provide an example when a firm would likely use market share pricing as its international pricing strategy

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Provide an example when a firm would likely use market share pricing as its international pricing strategy for a particular foreign market. What are examples for other pricing strategies such as pricing at a premium to the market, pricing on a cost-plus basis, and target pricing?

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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