The arrival of the global village has had a major impact on companies distribution methods. Identify four
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The arrival of the global village has had a major impact on companies’ distribution methods.
Identify four factors involved and explain how each has influenced distribution.
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Related Book For
International Marketing Strategy Analysis Development And Implementation
ISBN: 9781473758742
8th Edition
Authors: Robin Lowe , Alexandra Kenyon , Isobel Doole
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