The arrival of the global village has had a major impact on companies distribution methods. Identify four
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The arrival of the global village has had a major impact on companies’ distribution methods.
Identify four factors involved and explain how each has influenced distribution.
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Related Book For
International Marketing Strategy Analysis, Development And Implementation
ISBN: 9781473778696
9th Edition
Authors: Robin Lowe , Isobel Doole , Alexandra Kenyon
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