The book offers a number of trends in international marketing. Pick one of these trends. Explain how

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The book offers a number of trends in international marketing. Pick one of these trends. Explain how it might impact a firm as it grow internationally.

Find one or two examples of companies that recognize the trend and have taken action. Discuss your findings.

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International Marketing

ISBN: 9780981729381

11th Edition

Authors: Sarathy Terpstra Foley

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